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I am the founder of SolutionSync a Swiss-based company with a proven track record in delivering deep customer insights that managers need to guide their innovation decisions. Deep insights are based on the fundamental or core meanings customers have about a topic such an activity, a problem, or a product, service or space and the role it plays in their lives. With a core multidisciplinary team, we draw upon a broad network of specialized expertise in anthropology, psychology, engineering, ethnographic filmmaking, arts and design, marketing, communication and business development. We collaboratively work with multinational corporations and organizations, operating in different market sectors, to assist various corporate functions fill gaps in knowledge about customers' rapidly changing needs, desires and pains. We strive to help companies - Enhance their business models, product and service offers and communication packages on the bases of better understanding customers' perceptions, emerging needs and preferences; - Stimulate their innovation processes and develop unique propositions which address evolving market challenges, trends and competition; - Design customer-oriented strategies, which can address today's challenging market conditions.
Area(s) of Training
anthropology, applied anthropology, cultural anthropology, ethnography, medical anthropology, sociology
Area(s) of Expertise
Applied Anthropology in Marketing and New Product Development
Most Recent Degree
Current Area of Employment